Viral+Content+Proposal+(Monika)

__Viral Content Video Proposal__

Submission Date: Thursday, November 3rd, 2011 Group Members: Francesca Saraco, Monika Staruszkiewicz Possible Video Title(s): “Girls’ Night Out”; Pick Up Battles; Pick Up Fails; Different Faces of Failure


 * The Message**

The topic of our video is essentially a parody of modern male-female interactions among young adults. The parody aspect of this video will be created by incorporating the two female members of this group as male characters. In an attempt to further mock the various ways young males attempt to “pick up” females, the male characters in the video will be assigned different stereotypes (i.e. hipster, gangster, etc.) and will use the cliché lines and tactics that are assigned to each of those genres. The purpose of the message is to mock how different genres of pop culture affect the way men try to pick up women.


 * The Medium**

The medium used will be a YouTube video. In the style of vloggers such as 'Jenna Marbles,' Fran and Monika will act out all of the male characters. This will be done through split screen editing, so that each member can play two different males ascribed to different genres in the same scene. The YouTube medium was chosen as it is the most accessible way for a scenario to be portrayed and disseminated to a wide audience. The link to the video will be shared on social media sites such as Facebook and Twitter, where the audience can comment or further share the video in the online public sphere.


 * The Audience **

Given that a general characteristic of a viral video is that it appeals to a mass audience, our video content attempts to appeal to a wide range of people. It is targeted to appeal to both males and females, approximately between the ages of 15-30. People in this age range are most likely to grasp the comedic value related to the genres that are alluded to in the video, in terms of the appearance and cliché language and tactics that will be used by these characters. This age range is also most likely to identify with the universal notion of the male attempt to attain the attention of females and ultimately attract them.