VIral+Content+Proposal

Viral Content Proposal
On a night out, it is common that you're bound to run into an interesting assortment of people. Our viral content explores the life of girls on a night on the down and the various guys they'll interact with. These interactions generally follow a distinct script, and can be applied to various situations. The behavior of males pursuit of females on a night out can be seen as a meme in the way that their interaction becomes reproduced in various situaitons. Playing upong the different male stereotypes (hipster, guido, nerc ect.) we will attempt to explore the different but cliche ways they interact with member's of the opposite sex on a night out.

The medium used will be a YouTube video. In the style of vloggers such as 'Jenna Marbles' Monica and I will act out all of the characters and use split screen editing. The YouTube medium was chosen as it is the most accessible way for a scenario to be portrayed and disseminated to a wide audience. The link to the video will be shared on social media sites such as Facebook and Twitter, in response to a funny story about a night out, or illustrating a joke about a night out.

The audience targeted will be young men and women, aged 19-30 and always ready for a good laugh about the different people they meet on a night out!